Farewell to Love: The CEO's Desperate Chase novel Chapter 381

Emilia Dennis arrived at the venue early that morning.

As she scrolled through the online chatter about the teaser video, a satisfied smile curved across her lips.

For this launch, after discussing with The Glenn Group, they’d decided to lead with sapphires.

Of course, “sapphire” was just the umbrella term. This time, they’d branded it the Blue Collection. The Glenn Group had designed a range of pieces, all centered around sapphires, with enough variety and price points to make them accessible to a wide range of customers.

The marketing approach was different this time, too.

She’d chosen to create an online buzz first.

With so many gemstone collections on the market, why would anyone choose theirs?

Emilia knew she needed to give them a reason.

Something beyond aesthetics, price, or brand reputation.

People buy these things not just because they like them, but because of that extra thrill—a sense of exclusivity, or, to put it plainly, the desire to show off.

If someone managed to get their hands on a wildly popular piece, something everyone wanted but was nearly impossible to buy, for a certain crowd, that would be a source of genuine delight.

This initial Blue Collection was a mid-range product—perfect for that kind of strategy.

To make it work, she needed to set the internet ablaze.

Her rumored romance with Theodore Glenn made for great headlines, but no one was going to buy jewelry just because the CEO had a juicy love life.

Ultimately, the real heat needed to center on the jewelry itself.

That’s why this first teaser video was so crucial—it was the spark to ignite the frenzy.

Emilia watched as the online buzz built, moment by moment. She let herself laugh softly, then turned to the staff at the counter. “We’re ready for the next step,” she said.

The doors opened.

The Glenn Group had set up several new display counters for the fresh collection, all of them meticulously designed under Emilia’s watchful eye.

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