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Life is Easier If You're Handsome novel Chapter 336

“Me? In the Super Bowl event match?”

—Yeah! Doesn’t it sound amazing? Just imagine how cool it’ll be!

“Ah... I mean, honestly, I don’t think it would be bad. But I’ll talk it over with the others first.”

—Talk it over? Is something uncomfortable? I’ll make sure to accommodate absolutely everything.

“It’s not that. Just go ahead and plan it like I’m doing it. Because I’m planning to.”

—Really? For real? Got it! Thank you so much!

Kade’s call came out of nowhere.

Who would’ve thought that the call would end with me participating in the Super Bowl event match?

‘Well, I don’t have anything else scheduled then... and honestly, it’s more of a gain for me to be in the Super Bowl event match.’

While countless companies spend billions just to advertise during the Super Bowl—

To be the centerpiece of an event match during that kind of game was an enormous opportunity.

I wasn’t sure if I could become even more famous than I already was—

But since the opportunity had come, I didn’t want to let it slip by.

‘Besides, it’ll also be a huge boost for promoting the movie.’

And since it was an event match, there obviously wouldn’t be any strict rules about the outfit.

If I could just modify the football gear to look more like Jin Wayne or ArcBorn—

That alone would clearly bring tremendous marketing effect.

Of course, I’d have to ask DC and Marvel about it.

But since they also understood how enormous the Super Bowl was, I didn’t think they would flat-out refuse.

And when I actually conveyed this as it was to DC and Marvel—

“Donghu, this is a big deal. Looks like a bidding war’s going on?”

“What?”

Turns out, a ‘meeting about which hero’s gear I should wear during the Super Bowl’ was being held. 𝙛𝒓𝒆𝙚𝒘𝒆𝓫𝙣𝓸𝙫𝓮𝒍.𝒄𝒐𝓶

‘Seriously? That far?’

And it wasn’t just DC and Marvel participating in that meeting.

I heard every sponsor I had was fighting over it, each wanting a piece.

As soon as I heard that, I made a quick decision.

“Then I’ll just go out with everyone’s sponsor logos plastered all over.”

“You think they’ll allow that at the Super Bowl? That’s basically blatant advertising.”

That means, Donghu, you’ll be a walking billboard.

Seokho hyung expressed concern about my decision.

But I nodded as if it was nothing.

Honestly, even if it’s still not clearly defined yet—

I’ve started to feel it to some degree.

‘Just how much influence I have, and what kind of weight class I belong to.’

What I can do—

And how far I can push while still respecting the line and making demands to the other side.

In that sense, this kind of request—

—Donghu Kim, maybe you’ll become the first human F1 in history!

“Really? Haha. Then can I take that as you’ll listen to my opinion now?”

—Of course. Why wouldn’t we? It’s actually better to take care of everyone. It’s just that we’re not in a position to say it out loud like that.

Naturally, it was well within the range I could easily handle.

‘So that takes care of the Super Bowl event match for now.’

Now all I have left is to finish the two movie shoots.

That’s what I was thinking when—

“...?”

A strange script arrived by courier.

***

Recently, the movie industry hasn’t been doing very well.

Maybe it’s more accurate to say that movies just aren’t trendy anymore.

Among the generation used to short-form content—

Movies that run for at least two hours have lost their power.

And with recent films being endlessly summarized on YouTube—

No matter how much you claim, “It’s different in theaters,”

If a movie doesn’t spark enough interest to drag people all the way to the theater—

They lose interest even watching the summary.

So to prevent that from happening—

Content creators recently began copying existing things.

They started remaking old hits or producing sequels.

Of course, in that process, dead characters were brought back to life—

Or storylines that didn’t originally exist were forcibly shoved in.

Which led to some discord.

But despite that, in many cases the box office and popularity followed.

This was the power of guaranteed IP.

A well-built IP was like a game macro that automatically hunts monsters.

If it succeeds once, you can just stretch your legs and sit on a mountain of cash.

But there were cases where that didn’t work.

When the pillar supporting the IP collapsed entirely.

Studios like Marvel or DC had countless pillars—

So even if the biggest one collapsed, they could still endure somewhat.

“A clean ending can be too cruel sometimes.”

“Even if we couldn’t hear the fans’ praise... maybe we should’ve left a hint that he was alive?”

“But the actors are old now... a soft reset was probably necessary.”

An IP with only one pillar—

The protagonist’s death felt fatal.

Especially when that death was indisputable and perfectly wrapped up.

“There was nothing more to do after that. Four films with a single main character. And we clearly confirmed his death.”

Beginning, middle, climax, conclusion.

Chapter 336 1

Chapter 336 2

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